Learn the basic concepts and techniques needed for marketing automation. Key topics that you will cover in this course include: defining marketing automation and its value; explaining key terms and components of marketing automation; describing the buying cycle and the online marketing funnel; naming the major marketing channels; describing the different methods of marketing automation measurement and control.
Upon registering for this course, you will have 90 days to work at your own pace as you go through the lessons. Please note that this course is offered in conjunction with MindEdge Inc.
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