Business & Leadership >> Digital Marketing Certificate
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The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing he ...  View More

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search ...  View More

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and c ...  View More

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will d ...  View More

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their c ...  View More

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners ...  View More

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduct ...  View More

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course wil ...  View More

Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive in ...  View More

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners ...  View More