Business & Leadership >> Digital Marketing Certificate
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Learn how to promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing c ...  View More

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and c ...  View More

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search ...  View More

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will d ...  View More

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their c ...  View More

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners ...  View More

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduct ...  View More

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course wil ...  View More

Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive in ...  View More

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners ...  View More