Web Analytics

Learn the basic concepts and techniques involved in collecting, measuring analyzing and reporting website data.  Key topics that you will cover in this course include: defining web analytics and key terms of web analytics; discussing who uses web analytics and how they are used; understanding the difference between search engine optimization and search engine marketing; describing what a dashboard is and what goes into one; landing page optimization; articulating the importance of testing. 

Upon registering for this course, you will have 90 days to work at your own pace as you go through the lessons. Please note that this course is offered in conjunction with MindEdge Inc.