Content Marketing

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

Upon registering for this course, you will have 90 days to work at your own pace as you go through the lessons. The estimated time required to complete the course is 3.5 hours. Please note that this course is offered in conjunction with MindEdge Inc.